NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms

NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms

A marketing campaign that encourages cannabis being a medication has drawn a barrage of complaints and criticisms from individuals. Some have actually also filed formal complaints using the Advertising Standards Authority (ASA).

Helius Therapeutics put up billboard adverts that say “Cannabis is medicine” after medical cannabis ended up being legalized in the united states last week. The licensed medical cannabis business launched its marketing campaign as an element of its intend to “rebrand” cannabis.

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Nonetheless, it seems just like great deal of men and women are not delighted about this.

Why the complaints?

Based on Hilary Souter associated with the ASA, to date, three individuals had currentlylogged complaints that are formal the billboards. Continue reading “NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms”